About The iProperty Company – Background

The iProperty Company is British and began development in June 2012, having been formed by chief executive and former property developer John Candia and chairman, veteran entrepreneur and financial services pioneer, Brian Blake. They recognised a gap in the property market created by changing technology. The dramatic switch to mobile devices for internet browsing enabled an advanced property listing and search service, via desktop and app, without the need for real estate agents, effectively forming a property community. They met in Mallorca, Spain via John’s wife Amy Candia who was a real estate agent at the time and is now also a director.

Prior to the launch of iProperty there was no global property search portal which excluded real estate agents and enabled private householders, builders and commercial property owners to list unlimited properties, anywhere, free of charge. The technology for iProperty was developed by a team of Spanish programmers led by Uruguayan Fernando Rodriguez.

Brian Blake said:

‘I recognised the huge potential for this community concept having seen the dramatic changes that the internet brought to the high street, particularly in the insurance and travel business industries which were revolutionised. No-one else offers a completely free listing service with no limits on the number of properties or location.’

John Candia said:

‘During the recession I noticed that people were becoming increasingly dissatisfied with paying real estate agents fees. Particularly in countries like Spain were agents’ fees can be as high as six per cent. Even in the UK where fees are significantly lower, people can still save thousands of pounds. Also we have already reached the point where over 90 per cent of mobile phone users have internet access. This allows peer to peer communication, in other words, no middleman.’

The iProperty technical team is based in Palma de Mallorca and launched in June 2014 in the UK to be followed by Spain and other English and Spanish-speaking countries. iProperty is already available globally, currently being developed seven languages: English, Spanish, German, French, Italian, Russian, and Swedish.

The iProperty Community offers many easy to use, intuitive features such as fast registration, easy uploading and tools to help the user describe a property quickly and accurately. Using a smart phone with a camera, a user could potentially register and list a property within five minutes. Buyers and renters can search for their ideal property using a number of different search criteria or via google maps. They can also enter the unique reference number from an iProperty ‘for sale’ signboard on a specific property and be instantly connected to the vendor. Best of all, buyers, renters and seller can use the instant chat service to exchange information without revealing any personal details should they wish to maintain privacy.

iProperty will also provide a platform for property-related service providers creating a one-stop shop for users including photography, valuations, legal services, surveys, mortgages and removals.


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Dawn Blake

Dawn Blake

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